The latest iOS update for Snapchat has brought good news for marketers and creators who are looking to develop AR experiences for the app. The platform has now been reformatted specifically for iPad screens, offering native support for the larger device. This update means that Snapchat will now fill an iPad’s full screen, providing users with a larger canvas when capturing Snaps and allowing them to see more friends on the 2nd and 4th tabs.
While Snapchat has been available on the iPad for some time, it was essentially just a re-skinned version of the mobile app that was scaled up for larger screens. This led to black bars along the sides of the screen and other display limitations that could cause glitches in presentation. However, with this latest update, users will now have a full-sized, fully functional version of the app that is built specifically for the iPad’s larger screen.
Opportunities for Marketers
The optimization for iPad screens not only enhances the user experience but also opens up new opportunities for marketers. With the larger format, there is potential to test new ads and in-app experiences on the platform. Marketers can also use the iPad to test out AR Snap Lens experiences on a larger screen, allowing for a more immersive experience for users.
As a result of this update, marketers and creators should consider incorporating iPad testing into their processes. Testing AR experiences on the iPad may reveal imperfections that are not as noticeable on smaller devices. By testing on the iPad, marketers and creators can ensure that their content is optimized for a variety of screen sizes, leading to a more seamless experience for users.
The recent update to Snapchat’s iPad optimization is a step in the right direction for both users and marketers. The enhanced functionality and larger canvas provided by the iPad screen opens up new possibilities for creative content development and marketing strategies. By taking advantage of this update, marketers can better engage with their audience and create more impactful experiences on the platform.
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