TikTok recently introduced a new feature that allows users to share short, text-based “thoughts” in the app. This feature displays the thoughts in a speech bubble format on the user’s Stories bubble at the top of their inbox. This new feature bears a striking resemblance to Instagram Notes, which has been popular among younger users. It seems like TikTok is following in Instagram’s footsteps by incorporating a similar feature into its platform.
Some may argue that TikTok is simply copying Instagram with this new feature. After all, TikTok cannot call its version “Notes” because it already has a separate photo-sharing app named Notes. This move by TikTok to introduce text-based thoughts could be seen as an attempt to encroach on Instagram’s territory. However, with the increasing similarities between TikTok and Instagram, one could argue that both platforms are becoming indistinguishable.
It is not surprising that TikTok is incorporating features from Instagram, as both platforms have been known to borrow ideas from each other. Instagram’s success with Notes could indicate that a similar feature on TikTok might also be well-received by users. With the two platforms becoming more alike in terms of content and user experience, it makes sense for TikTok to test out new features like text-based thoughts.
As social media platforms continue to evolve and compete for users’ attention, it is clear that innovation and imitation go hand in hand. Features that are successful on one platform are often adopted by others in an effort to stay relevant and attract users. The line between originality and imitation in social media is becoming increasingly blurred, as platforms like TikTok and Instagram strive to offer similar experiences to their users.
TikTok’s introduction of text-based thoughts is just one example of how social media platforms are constantly evolving and borrowing ideas from each other. While some may view this as unoriginal or copycat behavior, it is also a testament to the competitive nature of the social media landscape. As users continue to demand new and engaging features, platforms like TikTok and Instagram will likely continue to draw inspiration from each other in order to stay ahead of the curve.
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