Social Media

Social media platforms such as YouTube and TikTok are seeing a shift towards longer video clips. While short-form content has dominated these platforms for years, Tubular Labs reports a significant increase in the popularity of videos over 30 seconds in length. This trend suggests that creators are finding success in establishing more engaging narratives through
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With the U.S. Election campaign kicking into high gear, TikTok has recently unveiled an updated U.S. Election Center within the app. This new feature is designed to provide TikTok users with a plethora of informational tools to ensure they are well-informed leading up to the vote. In collaboration with nonprofit Democracy Works, TikTok is expanding
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Instagram has recently introduced a new feature that is changing the way Broadcast Channels are used. Instead of just broadcasting updates, creators now have the option to enable replies within their channels. This means that subscribers can now participate in discussions within the channel itself, creating a more interactive experience for fans. With the rise
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X recently announced its departure from its iconic Market Street building in San Francisco. The decision comes after the company, formerly known as Twitter, confirmed that it would be closing its global headquarters in the city on September 13th. This move signifies a major shift for X, which has been based in its Market Street
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Instagram recently unveiled its Creator Lab in India, showcasing a new educational resource aimed at empowering content creators in the region. The platform will feature popular Instagram users from India, providing valuable insights and strategies for aspiring creators. The Creator Lab will offer resources in both English and Hindi, with captions available in five additional
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