Social Media

As privacy regulations evolve and consumer expectations shift, tech giants like Google are under increasing pressure to rethink how they manage user data. The latest initiative, known as “confidential matching,” seeks to bridge the gap between stringent privacy standards and effective advertising strategies. This innovative approach aims to harness the power of first-party data while

X, the popular social media platform owned by Elon Musk, is making significant changes to its messaging functionalities. A recent discovery by app researcher Nima Owji reveals that X is working on “de-coupling” direct messages (DMs) from other in-app experiences. This means that users will soon have the option to use X primarily as a

In a recent experiment conducted by Business Insider reporter Katie Notopoulos, the impact of “rage bait” on the Threads algorithm was brought into focus. By posting controversial queries aimed at eliciting emotional responses from users, Notopoulos was able to observe a significant increase in engagement. The findings revealed that posts generating a high number of

Australia recently announced plans to establish a minimum age limit for children to access social media platforms. The decision stems from concerns regarding the negative impact social media has on the mental and physical health of young users. While the government aims to promote real-life experiences and human interactions among children, this move has drawn

WhatsApp, the popular instant messaging platform, is set to revolutionize the way users communicate by introducing support for third-party chats. This groundbreaking feature will allow users to send and receive messages from different messaging apps seamlessly. The decision to make WhatsApp interoperable with third-party apps comes after the European Union enforced the Digital Markets Act

TikTok’s recent announcement of becoming the Official Platform Partner for the 2024 Toronto International Film Festival is a significant step towards engaging movie enthusiasts and film lovers. By integrating themed activations and promotions, the app aims to immerse users in the excitement of TIFF through an interactive experience. This move showcases TikTok’s commitment to connecting

The recent ban on Platform X in Brazil has left a significant void in the social media landscape of the country. With around 22 million daily active users, X had a strong presence in Brazil, influencing social interactions and digital communication. However, following the ban due to the platform’s failure to address the spread of

Instagram is constantly evolving to provide its users with new ways to engage with each other. One of the latest updates includes the addition of drawing tools and stickers for images shared in direct messages. This new feature allows users to personalize their DM conversations, similar to the customization options available for Stories and feed

TikTok recently introduced a new feature that allows users to share short, text-based “thoughts” in the app. This feature displays the thoughts in a speech bubble format on the user’s Stories bubble at the top of their inbox. This new feature bears a striking resemblance to Instagram Notes, which has been popular among younger users.

Social media platforms such as YouTube and TikTok are seeing a shift towards longer video clips. While short-form content has dominated these platforms for years, Tubular Labs reports a significant increase in the popularity of videos over 30 seconds in length. This trend suggests that creators are finding success in establishing more engaging narratives through