Social Media

Snapchat has recognized India as its most promising growth market for augmented reality (AR) developers, evidenced by a remarkable 50% increase in the AR creator community over the past two years. This revelation was made during Snap’s annual India AR Day event held in Mumbai, a significant occasion that underscores the platform’s commitment to this

In an age where digital presence is integral to social interaction, platforms like Instagram are increasingly scrutinizing how they protect younger users. Recognizing the uniquely vulnerable position that teenagers occupy online, Instagram has initiated a significant update aimed at bolstering user safety for this demographic. The rollout of the Teen Accounts feature in India is

Despite facing formidable obstacles in its primary markets of the United States and Canada, TikTok remains undeterred in its ambitions for growth. The platform, owned by Chinese company ByteDance, is set to unveil TikTok Shop in Mexico, marking a significant milestone in its global strategy. This launch is not merely a local initiative but part

In a bid to evolve the advertising landscape, Google has introduced significant integrations within its Campaign Manager 360 platform. This centralized hub provides advertisers and agencies an efficient tool for managing their campaigns across various media channels. The recent updates focus on integrating advanced creative tools and tracking capabilities, aiming to simplify the campaign management

In the wake of the catastrophic wildfires that swept across California, Los Angeles has been left grappling with the aftermath of destruction and loss. The recent natural disasters have impacted numerous communities, challenging their resilience and collective spirit. In light of this crisis, Snap Inc., founded by Evan Spiegel and Bobby Murphy, has stepped up

As the anticipation builds for Super Bowl LIX, YouTube is positioning itself as a pivotal player in the event’s coverage and engagement strategy. With the Super Bowl just days away, YouTube has meticulously crafted various initiatives aimed at maximizing viewer involvement and engagement. This year, the platform is not merely a channel for ads and

The digital landscape of social media is ever-evolving, and one of the latest updates from Threads, a platform vying for the loyalty of ex-Twitter audiences, highlights this shift. The introduction of a function that allows users to re-share custom feeds marks a significant change in how users can engage with one another. This functionality enables

X, the social media platform formerly known as Twitter, has rolled out a series of significant updates designed to enhance the functionality of its topic-based communities. This move aims to not only increase visibility for community posts but also to diversify interactions within these groups. While these changes may seem like progress toward a more

Recently, Snapchat has introduced an upgraded version of its Snapchat+ subscription called the “Platinum” plan. This new offering allows subscribers to enjoy the application without the interruption of ads, albeit at a significantly higher price than the standard Snapchat+ plan. This reveals a trend in the social media landscape, where platforms are increasingly looking for

WhatsApp, the widely-used messaging application owned by Meta, is poised to enhance its user experience by introducing an Events feature to individual chats. This development comes after the functionality was initially launched for WhatsApp Communities in May 2024. Current reports indicate that the platform is now experimenting with this feature in personal chat settings, with