Social Media

In an era where consumer attention spans are diminishing, brands are evolving their marketing strategies to capture fleeting moments of interest. Corona, the iconic Mexican lager produced by Anheuser-Busch InBev, has notably pivoted from a traditional long-form video approach to a short-form content strategy. This strategic update aligns with changing viewer behaviors, particularly among younger

Snapchat has unveiled an exciting new feature specifically designed for its iOS users, known as Footsteps. This novelty allows users to chronicle their explorations and pinpoint the various locations from which they’ve shared snaps. Unlike standard functionalities on the platform, Footsteps showcases a more personalized experience by mapping out users’ journeys through the Snap Map.

As the digital landscape evolves, so do the mechanisms that drive user engagement on social media platforms. Instagram and Facebook, two giants in the realm of social networking, have come under scrutiny regarding the structure of their content feeds. Users often express a desire for a chronological feed that exclusively reflects accounts they follow. However,

Recent studies have highlighted Snapchat’s pivotal role in transforming social shopping behaviors. A survey undertaken by eMarketer reveals that a staggering 85.6% of Snapchat users are likely to purchase products after being influenced by creators showcasing them within the app. This statistic positions Snapchat as the preeminent platform for shopping-related engagement, surpassing competitors like TikTok,

In a significant blow to Meta, the European Union’s privacy regulator has imposed a fine of 91 million euros ($101.5 million) due to a major security oversight. This decision stems from an investigation initiated five years ago, triggered by Meta’s own acknowledgment that it stored user passwords in an unprotected format, referred to as ‘plaintext.’

In today’s digitally driven world, artificial intelligence (AI) has surged into the forefront of technological discourse, generating considerable excitement and opportunistic visions of the future. However, despite the hype surrounding these capabilities, many individuals—myself included—are grappling with the question: what is the true value of AI in social applications? As social media platforms experiment with

In an evolving technological landscape, Snapchat has stepped up to align itself with the European Union’s newly affirmed AI Pact, joining the ranks of industry giants like Google and OpenAI. This foundational agreement not only serves as a commitment to responsible AI development but also anticipates upcoming regulations that will shape the future of artificial

TikTok, the short-video platform that has taken the world by storm, is preparing to shut down its separately branded music streaming service, TikTok Music. This impending closure is emblematic of the struggles the platform has faced in the rapidly evolving music streaming industry, a landscape dominated by well-established giants such as Spotify and Apple Music.

The social media landscape is perpetually evolving, with platforms frequently reconsidering their user interaction features to cultivate engagement, enhance visibility, or mitigate conflicts. A significant shift is occurring on X, the platform formerly known as Twitter, which is set to modify its account blocking functionality. This move, announced by app researcher Nima Owji, has sparked

In an effort to bolster support for its creators, YouTube has unveiled an innovative feature that allows users to edit out specific problematic elements from their videos. This strategic move comes as part of YouTube’s ongoing commitment to help creators manage content restrictions and retain their monetization options. The digital platform aims to address the